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Tuesday, August 04, 2009
Ask Inc.:Should a Marketing Pitch be Focused or Comprehensive?
What’s the best strategy for a sales pitch when there are many service available?
By Inc. Staff | July 1, 2009
Q: We offer multiple services, including hold messages and Web design. In our marketing materials and sales pitches, shoul we promote all of our services or focus on one?
Amir Watynski
President
Watt Media
Coral Springs, Florida
A: Research shows that most human brains can hold only a few thought at a time. Assuming you are targeting humans, it’s best to edit.
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