News
Tuesday, August 04, 2009
Ask Inc.:Should a Marketing Pitch be Focused or Comprehensive?
What’s the best strategy for a sales pitch when there are many service available?
By Inc. Staff | July 1, 2009
Q: We offer multiple services, including hold messages and Web design. In our marketing materials and sales pitches, shoul we promote all of our services or focus on one?
Amir Watynski
President
Watt Media
Coral Springs, Florida
A: Research shows that most human brains can hold only a few thought at a time. Assuming you are targeting humans, it’s best to edit.
Click Here for complete article!
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Monday, August 03, 2009
New Services Available
Lawton Networks, Inc. is constantly looking to for new ways to support its current and future customer’s business needs. This is why we are offering new service options.
Help Desk Support for offices that have a high demand for 24x7, 365 day support. We also have added Proactive Monitoring 24x7, 365 days, giving you the confidence that many of your network issues are discovered before they can become a production stopping issues. Ask about how we can better serve your business needs.
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Sunday, July 05, 2009
July 2009 Newsletter Article
It is certainly understandable to try and postpone spending while we wait for business to increase. If the systems that you have are performing well and you or your employees are not complaining about lost productivity because your systems are crashing or slow, then you should be fine to hold off on purchasing new systems. The average life expectancy of a server is 3-5 years, a desktop is 3-5 years, a laptop is 2-4 years. Many companies will replace 20-25% of their IT equipment each year to keep everything up to date and spread the cost over a 4-5 year period.
You also have to consider the operating system and applications that are running on the server or desktop/laptop since they might be outdated and non-supported. For example, if you use Microsoft Windows for your server operating system, it should be Server 2003 or higher. For your desktops/laptops you should be on XP or higher.
If you are experiencing poor response time, system crashes, downtime, or other problems you may be sacrificing productivity for the cost of new equipment. At this point, the cost of replacement may be less than the cost to support and maintain the old equipment. We at Lawton Networks, Inc. will be completely honest with our evaluation to repair\upgrade you’re existing network and computers or to replace.
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July 2009 Newsletter Article
All companies, regardless of resources or size, can employ straightforward strategies to keep their competitors from overtaking them
By Steve McKee (Business Week)
Competition is a fact of life in business. But that doesn’t mean you have to make it easy for other companies to take what’s yours. In fact, you should make it as difficult as possible for them to do so.
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Sunday, May 31, 2009
June 2009 Newsletter Article
Are You Protected?
As we all know, there are a lot of computer viruses and other malware in the world today. A total of 45,190 unique malicious, advertising, and potentially unwanted programs were detected on users’ computers in April, according to Viruslist.com (a website maintained by Kaspersky Lab). But I bet a lot of you don’t know Microsoft Windows is not the only software affected by these. Other programs such as Mac OS, Adobe and even everyday websites are vulnerable to exploits and malware.
According to US-CERT, the United States Computer Emergency Readiness Team (a division of the Department of Homeland Security), exploits such Gumblar exist and are active. Gumblar operates in two stages. First, it seeks to compromise legitimate websites by injecting harmful code into them. Then, it will seek to spread itself to YOUR computer when you visit these websites through known vulnerabilities in PDF and Flash Player software. The malware can be used to monitor network traffic to capture sensitive information. It can even redirect Google searches, leaving you vulnerable to phishing and even more malware infections. The potential loss of revenue to your business could be devastating. What can be done about this?
When it comes to protecting your data, IT is all about risk management. Let LNI show you the steps to help protect your business and your revenue. Remember, the web can be a dangerous place. Make sure you’re protected.
Call or e-mail Lawton Networks, Inc. for the answers.
If you want more information about what virus’s are and how they can affect you, you can reference these sites:
Recommended Links:
http://www.viruslist.com/en/analysis?pubid=204792060
http://www.us-cert.gov/current/
http://www.symantec.com/business/security_response/threatexplorer/index.jsp
http://itw.trendmicro.com/trend_tracker.php
Call to Action
Is your antivirus software protecting you from infection? Have your servers and workstations been properly updated? Is your network PROTECTED? Let Lawton Networks, Inc. help you!
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Sales and Marketing
Here is a great article I thougth I would pass along.
In Advertising, Consistency Pays Off
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